Dental Business Marketing Demographics

Marketing Demographics

The Marketing Demographic Report is a tool to market a specific site to all or a segment of the general public. It is intended as a means to provide all the information a dentist would need to determine a target market, decide upon a message, select media, and get an idea of the costs of acquiring a particular market segment.

The Marketing Demographic report is divided into four parts:

  • Competition
  • Demographics
  • Psychographics (Lifestyles)
  • Marketing Recommendations

The Report is written so professionals can understand the implications of the data that is revealed from THEIR perspective. The Report starts with an Overview that discusses the time-distance measurements (isochrones) needed to determine where potential patients will likely travel to get to the location. This analysis of the speed limits, geographical barriers, psychological barriers, landmarks, and major transportation arteries gives the reader and understanding of the big picture of the site

Included in this report is an overview of “demographic gravity.” This is an analysis of WHY people travel past a given site.  The Area-of-Study normally consists of up to 14 Zip Codes.


Community Overview Demographics

The Community Overview Report is a tool to evaluate a community, a site, or a region for a dental practice.

It is divided into three parts:

  • Competition
  • Demographics
  • Psychographics (Lifestyles)

The Report is written so dental professionals can understand the implications of the data that is revealed from THEIR perspective.

The Report starts with an Overview that discusses the time-distance measurements (isochrones) needed to determine where potential patients will likely travel to get to the location. This analysis of the speed limits, geographical barriers, psychological barriers, landmarks, and major transportation arteries gives the reader and understanding of the “big picture” of the site.

Included in this section is an overview of “demographic gravity.” This is an analysis of WHY people travel past a given site.

 

Call or email us today for more information! 
1-800-345-5157 or
info@transitionsonline.com

 


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